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Analogic complimentary Color Scheme




all these are COMPLEMENTARY color scheme

Karl Lagerfeld

BACKGROUND

Karl Lagerfeld (born Karl Otto Lagerfeldt; September 10, 1933[1] ) is a German-born fashion designer and artist based in Paris, France. He has collaborated with on a variety of fashion and art related projects, most notably as head designer and creative director for the fashion house Chanel. Lagerfeld helms his own label fashion house, as well as the Italian house Fendi, both of which produce luxury fashion items (including perfumes and accessories).

In his 25 years as creative director of Chanel, Karl Lagerfeld has not only safeguarded the towering legacy of Coco Chanel but has also enhanced it by turning the house into one of the most powerful and profitable brands in the world.

When Lagerfeld joined Chanel in 1983 to design haute couture, his résumé was already impressive; he was serving simultaneously as creative director of Chloé and Fendi. (To this day he remains the creative director of the Italian label, in addition to overseeing his eponymous line, Karl Lagerfeld.) At the time, Chanel was still languishing in the wake of Mademoiselle's death in 1971

Background of Chanel

Background
Chanel S.A., commonly known as Chanel, is a Parisian fashion house created by Coco Chanel. Specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others), the Chanel label has become one of the most recognized names in luxury and haute couture fashion. According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandsons of the early (1924) Chanel partner Pierre Wertheimer.

Compatitors
The main rivals of la Maison de Chanel include Christian Dior and the LVMH group. The company has had many high-profile celebrities as spokesmodels, including Catherine Deneuve (1970s Chanel No.5 spokesmodel), Nicole Kidman (early 2000s Chanel No. 5 spokesmodel), Audrey Tautou (current Chanel No.5 spokesmodel), and most famously, Marilyn Monroe (1950s Chanel No. 5 spokesmodel) pictured splashing herself with a bottle of Chanel No. 5. The image is certainly the most famous of all Chanel advertisements, and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies, and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model.

Theme, Personaltity & History
The little black dress, the tweed suit, the quilted leather handbag, and the first-ever designer perfume—these are just some of Gabrielle "Coco" Chanel's lasting contributions to fashion. Little did she know when she opened her small millinery shop in Paris in 1913 that she was laying the foundation for what would become one of the world's most illustrious fashion houses. Offering a selection of sporty clothes alongside her cloches and toques, however, Chanel speedily became the rage among upper-crust mademoiselles eager to don her modishly boyish dresses made of unfussy jersey (a fabric that until then had been used primarily for men's underwear.)World War I broke out the very next year, of course, but in the long run that only boosted the popularity of Chanel's new kind of chic, as women sought more comfortable garments to replace their restrictive corsets. Throughout the twenties and thirties, Chanel continued to revolutionize the way women dressed, particularly with the popularization of the Chanel suit, which for the first time gave women a social—or perhaps even work—uniform as simple and unimpeachable as a man's business three-piece. Chanel No. 5 was created in 1923 and is still the best-selling fragrance in the world all these decades later.While Chanel's legacy is legendary, so was the public persona she constructed and promoted. Raised in a French orphanage, she rewrote the narrative of her life, cultivating an aura of privilege. "Coco," the persona known for her royal lovers, rotogravure friends, and rarefied tastes, became her own best advertisement.Again buffeted by the winds of war, Chanel shut the doors to her atelier in 1939, when Germany invaded Poland. She didn't reopen the business until 1953, introducing the Chanel suit to a new generation of women.The first lady of fashion died in 1971 at the age of 86 at the Hôtel Ritz in Paris, where she had lived for 30 years. While a design team kept the label on life support, it wasn't until 1983, when Karl Lagerfeld assumed creative control, that the house was reborn in all its glory. Today, the company is privately owned by Alain and Gerard Wertheimer, the grandsons of Pierre Wertheimer, who originally funded Chanel No. 5.





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